Current Issue

2018 - Volume 10 [Issue 3]

Original Research Article

REBRANDING STRATEGY AFFECT ON BRAND PREFERENCE: PERSPECTIVES FROM A ZIMBABWEAN CORPORATION

BRIGHTON NYAGADZA, TINASHE CHODEVA, ISHUMAEL VINGIRAYI

Page: 124-136
Abstract View: 129 times | PDF Download: 2 times

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TECHNICAL AND SCALE EFFICIENCY OF ALL-TIME NBA LEADERS

MUHAMMAD SALMAN MANSOOR, SATRUGAN SINAH

Page: 158-165
Abstract View: 61 times | PDF Download: 1 times

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A FACTORIAL STUDY OF PERSUADING EFFECTS OF MALL AESTHETICS ON SHOPPERS’ PURCHASE INTENTIONS IN CHENNAI CITY

JANANI MARIMUTHU, GOMATHI SHAMUGANATHAN, ANTHONY TIK-TSUEN WONG

Page: 166-175
Abstract View: 38 times | PDF Download: 0 times

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Review Article

UNDERWRITER REPUTATION AND IPOs PERFORMANCE

DILDAR JADOON, YASIR BIN TARIQ, HAZARAT ALI

Page: 137-146
Abstract View: 98 times | PDF Download: 1 times

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Case Study

THE EFFECT OF SOCIAL MEDIA ON MARKETING STRATEGY: A CASE STUDY OF WECHAT AND TENCENT QQ

BOBITA MOHAJAN, NSENGIYERA DANIEL

Page: 147-157
Abstract View: 87 times | PDF Download: 1 times

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