Journal of Global Economics, Management and Business Research
 

2018 - Volume 10 [Issue 3]

Contents

Original Research Article

REBRANDING STRATEGY AFFECT ON BRAND PREFERENCE: PERSPECTIVES FROM A ZIMBABWEAN CORPORATION

 

BRIGHTON NYAGADZA1,2*, TINASHE CHODEVA3 AND ISHUMAEL VINGIRAYI4

1Department of Business Studies, Zimbabwe Ezekiel Guti University, Stand Number 1901, Barassie Rd, Off Shamva Rd, P.O.Box 350, Bindura, Zimbabwe.

2Commercials Department, Ezekiel Guti Community College, P.O.Box Sk 8, Seke, Chitungwiza, Zimbabwe.

3Midlands State University (MSU), Senga, Gweru, Zimbabwe.

4Faculty of Commerce, Zimbabwe Open University (ZOU), Harare/Chitungwiza Regional Campus, Harare, Zimbabwe.